Our work with marketers and communications specialists

Collaborative from beginning to end

"I have commissioned two research projects from Susan Bell Research over the past year. In both projects Susan has delivered highly professional, insightful, robust and actionable reports. Susan thoroughly digests the client brief, seeks to comprehensively understand the business and its deliverables, asks the right questions and then formulates the appropriate methodology to meet the research objectives.

Susan is very collaborative throughout a project from beginning to end and I believe this is one of the reasons that the end research product delivers more than expected. She also is very happy to answer any questions or give opinions when asked well after the actual research project has ended."  Marketer with over 30 years’ experience Senior Executive positions/ Global FMCG and Healthcare.


We help businesses develop and refine their brands, products and communications. 

We have the expertise to conduct research for your marketing strategy, product, packaging and communications:

Our expertise in brands, product and communications research

√  Sensory product research

√  Sensory branding research

√ Positioning studies

√ Re-branding studies

√ Communication development 

√ Concept development

√ Semiotic analysis of packaging, branding and websites




Branding research

Has a new competitor entered your market? Has a whole new category emerged that threatens  you and your competitors?  Is it time to make sure your brand has kept up to date with your customers? Do you need to re-brand?

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Target market definition:

Are you a small or medium-sized business that needs to understand your target market better? To do that for you, we uncover who your market is, what they really want, what they need, what motivates them and how they make sense of their world.

The steps in a target market definition are:

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Sensory qualitative research

We were once asked to help the manufacturer of a biscuit that had chocolate in it but wasn't a chocolate biscuit. Consumer research had told them that the biscuit needed to be 'more chocolately'.  To guide the product development team, we conducted sensory qualitative research. 

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Semiotics and discourse analysis in marketing

Semiotics and discourse analysis are cultural insight techniques.

They are also both 'implicit' research techniques. We use them to reveal the things that people think and feel but do not know how to say explicitly. 


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For a quote or a confidential discussion about your research needs