Qualitative (discovery) research
We are well-known for our expertise in qualitative research
Qualitative research needs to be designed by people who understand people, as we do. We are trained in anthropology, psychology, sociology, linguistics, semiotics, and marketing and have recently incorporated interaction design into our qualitative research approach. We understand motivations, perceptions, cognitive schemas, and rituals and we appreciate the power of the imagination.
We have fine-tuned traditional techniques such as projective techniques and laddering, make extensive use of implicit techniques such as tasks and observation, and combine that with a sense of excitement about what technology can bring to research.
Most of our qualitative research is online, but we use face to face methods when we can, and it is appropriate.
