Digital transformation research and user testing
"Clear, nuanced and actionable findings"
“Susan helped us conduct market research into potential audiences and best use of digital channels. She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.” Digital transformation client
Our digital transformation research and user testing is for organisations who want to transition to digital experiences. One way we do this is to help our clients understand users' Jobs to be Done.
Our approach to digital transformation research
Digital transformation is something that organisations need to get right, but the risks of getting is wrong are high. There are often many debates within organisations as to how well users will engage.
The key to getting it right is do the research and user testing right. The key tp getting the research and user testing right is to that it must be based on real understanding of and empathy with users. Stereotypes and cliches about millenials and boomers have no role to play here.
How quickly users will adopt digital transformation will depend on four things:
What the user actually wants to do
Their circumstances - what kind of devices do they have for example? How convenient are current non-digital services?
Their familiarity with digital interfaces. How much do users need to learn?
How well the interface speaks their language.