Stakeholder engagement surveys
We have conducted Stakeholder surveys for ASIC, Treasury and the Productivity Commission. These surveys have particular challenges that we have learnt how to overcome.
Digital transformation research and user testing
"Clear, nuanced and actionable findings"
“Susan helped us conduct market research into potential audiences and best use of digital channels. She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.” Digital transformation client
Qualitative Sensory Research
We are pioneers in consumer sensory insight using qualitative research and have helped many companies develop products that people love to eat or drink.
Qualitative Sensory Research expertise
Our strength is our unique blend of qualitative research skills and linguistic expertise.
Cultural insight: Semiotics
Semiotics is about how ideas are represented in culture.
Let’s say that you want to know how people’s ideas of ‘freshness’ are changing? You can ask people, but in our experience they will struggle to give you more than you know already. This is a cultural issue, so you need to use cultural analysis.
Cultural insight: discourse analysis
Discourse Analysis has a long history. It began in Linguistics (specifically a branch of Linguistics called ‘Pragmatics’) and has since then been refined and developed by psychologists and anthropologists.
In essence, it is qualitative analysis of texts to reveal how ideas and topics are expressed in mass communication – also called ‘the public discourse’.
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