Susan Bell Research

Our in-depth research will show you how to communicate to your market. Our philosophy is to first understand your users, customers, or members and then test  how well your content resonates with them. We test digital and printed content.

Specialise: the over sixties market

Agency founder

The lead researcher and founder is Susan Bell, who is a Fellow of The Research Society and past Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.

She started Susan Bell Research in 1994, knowing that working in a boutique agency would give her the opportunity to work hands-on with clients and consultants who share her interests and values.

Agency values

Sue is known to be an original thinker and brings these values to the agency's work

  • In-depth understanding of language and a commitment to new thinking about the mind.

  • Diverse interests:  language, poetry, cognitive and social psychology, semiotics, and rituals.

  • A recognised authority and highly experienced practitioner in qualitative research.  

  • A quantitative researcher trained in all methods. 

  • A semiotician - she was the first person to use semiotics in market research in Australia.

As clients have said

"Independence and originality of judgement."

'We love you because you think."

Qualifications

  • BA (Hons, English and Linguistics); Marketing Diploma; Graduate Diploma in Psychology

  • Plus these certificates:

Sue Bell’s Course Certificate: Journey MappingSue Bell’s Course Certificate: Psychology of Interaction Design: The Ultimate Guide

 

Memberships

Sue is a Fellow of the Research Society, and a member of the Interaction Design Foundation, and a member of PLAIN.

Papers, Conferences and workshops

2021: Retirement is different now: NewMR webinar

2020: iIex APAC. Sensemaking and retirement intentions

2020 APAC Qual 360: Sensemaking and sustainability

2020: The Esomar Fringe Festival. Sensemaking and sustainability, with Dominika Noworolska and Emmet O’Brian.

2020: AIFST. Sensemaking and sustainability

2020: Sensemaking webinar  for The Research Society. June 2020

2020: Fairness: is compliance enough? Lessons from sensemaking.  A webinar with Paul Muir and Tony Bonney. May 2020

2020: Sensemaking- The Future of Qual. The QRCA Global virtual Conference. May 2020

2018 Sense-making for exploratory qualitative research. AMSRS Conference 2018

2017. Sense-making – a challenge to behavioural insights. NewMR. New but not Tech

2016 Semiotics the Problem Child of Market Research. MR Realities Podcast.

2016 Qualitative research and text analytics. NewMR webinar on AI and Automation.

2016     Qualitative Analysis.  AMSRS Winter School

2015    One on one interviewing. AMSRS Winter School
2014    Qualitative Analysis.  AMSRS Winter School
2013    Women’s magazines as facilitators of Christmas rituals  Qualitative Market Research: an International Journal. The female consumer in the 21st Century. Vol 16. Number 3
2013    10 Answers to contemporary market research questions.  Book published by Esomar (Contributor: qualitative analysis)
2012.   Discourse analysis and social media.  Singapore MRS Conference workshop presenter
2012.   Discourse  analysis in qualitative research (Part 2).  Festival of NewMR webinar
2012    Qualitative research analysis    AMSRS Winter School workshop
2012    Babies, bathwater and behavioural economics– with Suzanne Burdon. Festival of NewMR webinar
2011    How to use semiotics in qualitative research. AMSRS Winter School workshop
2011    How to use discourse analysis in qualitative research (part 1). Festival of NewMR webinar
2010.   How to conduct readability research according to the standards of professional market and social research.  Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 63
2010    Sensory semiotics, with Jodie Hill. AMSRS Conference
2007    Improving our writing by understanding how people read personally addressed household mail.  Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 57.
2007    The Truth is in there.  With Suzanne Burdon. AMSRS Conference. 
2007    Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts.    International Journal of Market Research. Vol. 49 No. 3, 
2004    Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts.    AMSRS Conference
1994    Panel member on qualitative research.  AMSRS Conference:
1993    Paper on research trends. The Australian Pharmaceutical Market Research Association. 
1989    Paper on semiotics and advertising.  Marketing and Semiotics Conference held at the University of Indiana
1989    Semiotics in Advertising. Winner of Best Paper: AMSRS Conference
1987    Paper on Language and qualitative research AMSRS Seminar
1987    Semiotics and advertising research  - with Warwick Hoare.    AMSRS Conference

A boutique market and social research insights agency

A team of senior researchers and consultants

The agency is led by Sue Bell who is a Fellow of the Research Society, a former Research Society Board member, and regular speaker at conferences and seminars on the topic of research. 

Our consultants are: Suzanne Burdon, Jane Gregory, and other specialists who work with us from time to time.

  • We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing, literature, design thinking, and ethics.
  • We are based in Sydney. 

Codes and standards

We belong to the Research Society, and abide by its Code of Professional Behaviour. We are a Research Society company partner.

  • We have Qualified Professional Researcher (QPR) accreditation which means that we are committed to ongoing professional development. QPR is an accreditation from the Research Society for market and social researchers who possess broad knowledge, experience and skills in both qualitative and quantitative research. That means that clients can be confident that the researchers on the team understand the uses, strengths and limitations of all the major research techniques and that we conduct our projects according to the high standards expected of researchers at this level.
  • We are ISO20252 certified which means that we have procedures and policies in place that protect our research participants and our clients. We are compliant with GDPR.

For user testing of content, or research with the over sixties market

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. . Phone: +61 0409657317. 

We are based in Sydney, Australia.  

 

For a quote or confidential discussion, emailThis email address is being protected from spambots. You need JavaScript enabled to view it.or phone: +61 0409657317. We are based in Sydney, Australia.  

Privacy Policy

We only use your personal information for research purposes.

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