The lead researcher and founder is Susan Bell, who is a Fellow of The Research Society and past Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.
She started Susan Bell Research in 1994, knowing that working in a boutique agency would give her the opportunity to work hands-on with clients and consultants who share her interests and values.
Sue is known to be an original thinker and brings these values to the agency's work
In-depth understanding of language and a commitment to new thinking about the mind.
Diverse interests: language, poetry, cognitive and social psychology, semiotics, and rituals.
A recognised authority and highly experienced practitioner in qualitative research.
A quantitative researcher trained in all methods.
A semiotician - she was the first person to use semiotics in market research in Australia.
As clients have said
"Independence and originality of judgement."
'We love you because you think."
BA (Hons, English and Linguistics); Marketing Diploma; Graduate Diploma in Psychology
Plus these certificates:
Sue is a Fellow of the Research Society, and a member of the Interaction Design Foundation, and a member of PLAIN.
Papers, Conferences and workshops
2021: Retirement is different now: NewMR webinar
2020: iIex APAC. Sensemaking and retirement intentions
2020 APAC Qual 360: Sensemaking and sustainability
2020: The Esomar Fringe Festival. Sensemaking and sustainability, with Dominika Noworolska and Emmet O’Brian.
2020: AIFST. Sensemaking and sustainability
2020: Sensemaking webinar for The Research Society. June 2020
2020: Fairness: is compliance enough? Lessons from sensemaking. A webinar with Paul Muir and Tony Bonney. May 2020
2020: Sensemaking- The Future of Qual. The QRCA Global virtual Conference. May 2020
2018 Sense-making for exploratory qualitative research. AMSRS Conference 2018
2016 Qualitative research and text analytics. NewMR webinar on AI and Automation.
2016 Qualitative Analysis. AMSRS Winter School
2015 One on one interviewing. AMSRS Winter School
2014 Qualitative Analysis. AMSRS Winter School
2013 Women’s magazines as facilitators of Christmas rituals Qualitative Market Research: an International Journal. The female consumer in the 21st Century. Vol 16. Number 3
2013 10 Answers to contemporary market research questions. Book published by Esomar (Contributor: qualitative analysis)
2012. Discourse analysis and social media. Singapore MRS Conference workshop presenter
2012. Discourse analysis in qualitative research (Part 2). Festival of NewMR webinar
2012 Qualitative research analysis AMSRS Winter School workshop
2012 Babies, bathwater and behavioural economics– with Suzanne Burdon. Festival of NewMR webinar
2011 How to use semiotics in qualitative research. AMSRS Winter School workshop
2011 How to use discourse analysis in qualitative research (part 1). Festival of NewMR webinar
2010. How to conduct readability research according to the standards of professional market and social research. Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 63
2010 Sensory semiotics, with Jodie Hill. AMSRS Conference
2007 Improving our writing by understanding how people read personally addressed household mail. Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 57.
2007 The Truth is in there. With Suzanne Burdon. AMSRS Conference.
2007 Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts. International Journal of Market Research. Vol. 49 No. 3,
2004 Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts. AMSRS Conference
1994 Panel member on qualitative research. AMSRS Conference:
1993 Paper on research trends. The Australian Pharmaceutical Market Research Association.
1989 Paper on semiotics and advertising. Marketing and Semiotics Conference held at the University of Indiana
1989 Semiotics in Advertising. Winner of Best Paper: AMSRS Conference
1987 Paper on Language and qualitative research AMSRS Seminar
1987 Semiotics and advertising research - with Warwick Hoare. AMSRS Conference