Qualitative research methods

We have years of experience in:

• Face to face groups and IDIs
• Phone IDI's - with web conferencing
  
• Online qualitative research
  
• Sensory qualitative research
  
• Semiotics within qualitative research.

We conduct our face to face interviews and groups in viewing facilities when we need to, but for many projects, we  prefer to talk to people in the actual places where they use the products or make their purchase decisions.. Therefore, for many of our projects we will include at least some in home interviews.