We have worked on many sensory research projects, as well as packaging and branding research. We use qualitative research, semiotics and survey research.
We have the expertise to conduct research for your marketing strategy, product, packaging and communications:
We have considerable expertise in
√ Sensory product research
√ Sensory branding research
√ Positioning studies
√ Re-branding studies
√ Communication development
√ Concept development
√ Semiotic analysis of packaging, branding and websites
Refer to our Methods page for more
Has a new competitor entered your market? Has a whole new category emerged that threatens you and your competitors? Is it just time to make sure your brand has kept up to date with your customers?
Many organisations have so much to communicate to their customers, potential customers or members that is sometimes hard to know what message will resonate the most.
People sometimes do things that seem contradictory. They seem to say one thing and then do another
These are difficult times, with many businesses losing sales and we can see people changing how they behave. If you have lost customers in the pandemic, will they come back?
Email Sue on: This email address is being protected from spambots. You need JavaScript enabled to view it. Or phone her on +61 0409657317. We are based in Sydney, Australia and are members of the Research Society with QPR and ISO 20252 accreditation.
