We have extensive experience in these sectors
Click on the title of the sector to read more.
Do you need to understand how customers and users think and feel about insurance, superannuation, investment or retirement?
We have conducted thousands of interviews with the users of financial services of all kinds, as well as hundreds of interviews with financial planners and brokers.
To help our clients understand and respond to emerging issues in this sector we conduct user and customer research about financial advice, financial literacy, personal, business and general insurance, investment, superannuation and retirement, and compliance and regulatory issues.
We understand how to research investors, shareholders, superannuation fund members, financial planners, and their clients; people paying for their funeral; income protection insurance, trauma insurance, life insurance, direct life insurance, personal injury insurance, general insurance; reverse mortgages.
We have researched new business processes, claims, and complaints.
We have conducted audience surveys, membership surveys and stakeholder surveys for not-for-profit clients, who have come from the Arts sector and the welfare, aged care and disability sectors predominantly.
We have five areas of specialty that are useful for government departments seeking research partners:
- Financial services expertise and knowledge - financial advice, financial literacy, insurance, investment, superannuation, and retirement policies and practices
- Research with people in vulnerable situations, such as people with a disability, the aged population, victims of crime.
- User testing for written language and information, especially for complex and technical topics
- Customer journeys for complex situations such as victims of crime and people claiming compensation
- Stakeholder surveys - we have conducted these for ASIC, the Productivity Commission, and Treasury
We have worked on many sensory research projects, as well as packaging and branding research. We use qualitative research, semiotics and survey research.