Susan Bell Research

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Website comment analysis

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A client recently asked me to analyse several thousand website comments to reveal the underlying sentiment.

The challenge was not just the sheer size of the database but also in the vary wide variety of topics that people commented on - usually very briefly.

The analysis process was an iterative one, where I kept going back and forward testing out my emerging ideas on the data. I had to develop strategies for dealing with the size of the database, and for knowing what to ignore -  knowing what to ignore is often the most important decision an analyst makes. I call this 'pruning' in my analysis model.

In the end, the underlying sentiment was a shared metaphor.

Last Updated on Sunday, 11 July 2010 18:09
 

ISO certification

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Susan Bell Research was awarded ISO certification (20252) in July 2010.

It is very rare for a boutique agency like ours to gain this certification. It means that we follow documented quality procedures. Our clients can feel as confident in the administrative quality of our work as they do in the quality of our research!

Last Updated on Thursday, 15 July 2010 11:20
 

Fast Track Groups

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I have just finished two weeks of Fast Track sensory groups, working with Sensory Solutions. Four sessions (they are not really 'groups' as such) a day for 2 weeks, with the client team making changes to the products trialled from group to group.  It's basically a large-scale filtering process, where the aim is not to come up with the 'answer' as such, but to have narrowed down product options to something that can be tested in more conventional research.

I love how flexible qualitative techniques are!

Last Updated on Tuesday, 27 July 2010 17:13
 

Retirement research

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Recently completed a fantastic qual study on retirement financing for ASIC. We looked at the psychological and emotional factors which explain behaviour and as well as the social and cultural influences which affect how retirees fund their retirement lifestyles.

Last Updated on Tuesday, 27 July 2010 17:13
 

Upcoming article

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Clarity magazine will soon be printing an article I have written on readability, or document testing - the June 2010 edition I believe.

Last Updated on Saturday, 10 July 2010 16:49
 
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