Susan Bell Research

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Musings
General musings about marketing and social research, plain language, linguistics and anything else that takes my fancy.

What is best practice in qualitative research?

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Best practice groups have been created and crafted by a skilled moderator.   The best groups become a  self-sustaining world in which 7 or 8 people - probably strangers - collaborate, create and debate as equals to help solve someone else's very specific brief.  Skilled moderators turn a collection of disparate individuals into a group with a shared purpose.

Last Updated on Monday, 02 November 2009 08:40 Read more...