Susan Bell Research specialises in communications research - for any kind of internal or external communications, such as documentation or packaging. This research could be:
- Exploratory qualitative research on how people use communication material
- Small scale field testing, user testing, and readability testing
- Before and after measurement
- Ongoing tracking studies to measure the impact of communication improvements
- Semiotic research
We are the experts in financial disclosure testing.
It makes an enormous difference to the quality and usefulness of communication research if the lead researcher is (as I am) both a trained linguist, and an experienced researcher.
We have made considerable investment in studying a range of communication theories, especially semiotics and discourse analysis
We have developed a new observational and face to face interviewing technique which has yielded great results for our clients. We watch how people read. In a recent study of people who generally avoid reading, we have been able to identify three different strategies for our client to use for three different types of readers.
In other recent work we are helping a client optimise the efficiency of his direct mail.
We will be developing online tools for communications research as well.
We work closely with our clients to help you get the most out of the research results, including practical guidance in how to improve layout and language.
