Susan Bell Research

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Communications testing

What is Discourse Analysis?

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Discourse Analysis - as it is used in consumer research anyway - is a method of analysing text to identify what people really mean.

'Text' can be transcribed speech or written text of any kind.

What do I  mean by 'what people really mean?'  and how does discourse analysis do this?

 

Last Updated on Wednesday, 11 November 2009 12:37 Read more...
 

PLAIN Plain Language conference

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I attended the 2-day PLAIN Plain Language conference in Sydney last week. It was excellent.  While many people think of plain language as simple, jargon-free language, it is so much more than that.  Plain language incorporates insights from a broad range of fields including information design.

The best definitions for plain language place the reader, or document user, at the centre.  A document is in plain language if the user can use it in the way intended by the document writer or designer.

Therefore, plain language research is first and foremost research about the document user.

 

Last Updated on Monday, 14 December 2009 14:11 Read more...
 

Communications Research

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Susan Bell Research specialises in communications research - for any kind of internal or external communications, such as documentation or packaging.  This research could be:

  • Exploratory qualitative research on how people use communication material
  • Small scale field testing, user testing, and readability testing
  • Before and after measurement
  • Ongoing tracking studies to measure the impact of communication improvements
  • Semiotic research

We are the experts in financial disclosure testing.

Last Updated on Thursday, 07 January 2010 21:39 Read more...
 

Financial disclosure testing

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Susan Bell Research: the experts in PDS (Product Disclosure Statements) testing. Suzanne  Burdon and I conducted the first benchmark study of Superannuation and Managed Investment PDSs for the Federal Government's Financial Services Working Group.

The FSWG research provided the FSWG with quantitative benchmark data on conusmer's comprehension of the risks and costs of investing, with qualitative insight into how to encourage consumers to 'engage with' - ie open and read -  financial disclosure documents.

For other clients, I have also explored how people use superannuation PDSs online; consumer-tested insurance PDSs, and superannuation 'mass comms' (letters and newsletters).

Last Updated on Saturday, 24 October 2009 14:17