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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Six pathways to great qualitative research

We have been thinking how qualitative research has changed since we opened our doors in 1994.

These days, although we still use the traditional qual methods that underpin good practice, we also incorporate the best of the new and emerging methodologies and ways of thinking.  We interview and observe people in more places, doing more things, and talk to them on more topics and in different ways than we used to. We also think differently about what they tell us, because of the great progress that has been made in cognitive psychology and neuroscience.

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Three tips for testing disclosure, labels and claims

One of the things we like to do most is to help organisations communicate clearlySo we do a lot of testing of organisational communications of various kinds such as disclosure documents, fact sheets, labels and the like. We always advise our clients that 'understanding' involves more than just understanding the words.  This paper on nutrition claims supports our view. Based on our insights and supported by the evidence in the study described in the paper, here are three tips for testing labels, fact sheets and claims.

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Are we wasting the uniquely human gift of language?

Over the last few years, I have attended many conferences and read lots of blogs from people who do not want research participants to talk. These writers and speakers (oh the irony!) say that researchers cannot ask people what they are thinking, because people don’t know what their unconscious or non-conscious minds are doing.  

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