Qualitative Research What it is for and how to use it. This is an e-book for people who have heard about qualitative research but are not sure what to use it for: DOWNLOAD OUR QUALITATIVE RESEARCH E-BOOK NOW
Making Sense: A sense-making framework to guide market and social research DOWNLOAD OUR SENSE MAKING E-BOOK NOW
How well do your written resources engage your audience? Get up to date tips on how to test: DOWNLOAD OUR WRITTEN COMMUNICATIONS E-BOOK NOW
In 2007, Sue and Suzanne presented a paper to the AMSRS conference on research techniques to explore the unconscious brain - the truth that is in there. Many of these are still being promoted today and our critique of them is just as relevant.
With thanks to Ray Poynter and the NewMR team