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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Situations drive consumer decision making. Here's how.

There is a common assumption that before people buy or use products or services they stop and evaluate various features of the product or service as if they lived in some kind of context-free alternative universe. This popular model in consumer research is, in our view, quite wrong and doesn't quite encompass what truly motivates consumers to make a purchasing decision.

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How Technology is Responsible for the Resurgence in Face to Face Focus Groups

The resurgence of face to face focus groups in Australia has been hidden away from the eyes of many people who presumed that advances in communication and technology would have replaced the need to host focus groups in person. In fact, face to face focus groups have been booming in our corner of the world because of technology.

This came clearly to mind for me when I was at The City Group Rooms in Sydney recently doing what I always do which is to hang anxiously around the waiting rooms for my respondents to arrive. Unable to alter the habits of a working life-time, I was also watching  what was happening around me. All seven rooms at the city venue were fully booked with many double shifts, so there were people everywhere. Seriously, this place never seems to stop.

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