We Specialise In Research with People Over 60
“Over the last few years Susan Bell has created a special place as THE researcher looking at rethinking what retirement means and how people plan and live out the three or four decades after they hit their 60s. Not every one is the same or plans/creates the same new life they build for themselves.“
David McCaughan
We fill a gap in the Australian research market because we specialise in marketing and communications research for the older market – people over 60 generally – including research about retirement.
As specialists and ‘knowledge seekers’ we have come to understand the hidden depths and diversity of this long stage of life. It is a time full of momentous life transitions such as becoming empty nesters, maybe becoming grandparents and involving massive shifts in attitudes to health and fitness, work and retirement.
Our services are ideal for businesses and governments who are seeking knowledge about the behaviour, emotions, needs, wants, lives and perceptions of anyone over 60 whether that is about personal care, housing, work and retirement, money, health or aged care or something else.
We have a team of research partners and knowledge seekers who are experts in qualitative research, ethnogrpahy, quantitative survey methods, sensory research and cultural insight. Everthing we do is tailored to the exact needs of our clients.
Susan Bell Research Clients
Our Specialist And Consultancy Services
Message Testing
We are the only research agency that combines expertise in written language, plain language, interaction design, user testing and research methods. We are the ideal partner for organisations who want to communicate complex or difficult content clearly in plain language.
In The Words Of Our Clients
Giving Our Clients Insights Into What People Do, Think, Feel And Understand Is What We Do Every Single Day.
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Because We Want To Make a Better World
Since we opened our doors in 1994 our aim has been to design research that helps our clients identify products, services and experiences that meet their strategic objectives and help create a better world for the people that they serve.
About Susan Bell Research
Susan Bell Research was founded by Susan Bell in 1994 in Sydney.
We work with financial services organisations, government and not for profits, and any organisation that cares about the wellbeing of its users, customers, members or stakeholders.
Insights From Our Retiree Research
“Highly refreshing! Susan sweeps away preconceived ideas to find out how real people aged 50 plus view and approach their financial decisions”