This is our Bellbird blog

Making sense of change and complexity

If your market or category is changing, we can help you make sense of those changes. We do that by uncovering how your customers are making sense of it. We use deep qualitative research methods to do this.

While the ability to 'make sense' of our experiences is one of the most fundamental aspects of human cognition, people are not usually aware of this process. As social scientists, we know that people make sense of things by seeing patterns and interpreting what they see according to multiple factors: their emotions, their expectations, their social and cultural norms and their sense of identity. When the environment changes, people have to make sense of it all over again.  Humans do this naturally and without conscious awareness. That is why we need intensive qualitative research to explore and uncover these factors.

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Tips for remote working and interviewing

We have been remote-working here for over over a decade.  Jane and I are in different Sydney suburbs. Our virtual administrative assistant Heather is based on the NSW North Coast. Suzanne has been living part-time on the NSW South Coast for a few years now. We have used Zoom, Skype, Adobe Connect, Redback Conferencing - and that old technology the mobile phone.  We have not only worked together this way - as an agency, we have conducted probably about a thousand interviews remotely - and several remote presentations as well for international clients.  Lots of experience and our knowledge of semiotics, discourse analysis and sensemaking has given us some useful insights:

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Interviewing as mentoring: my evolving understanding of sensemaking

Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way.  Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point

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Our contribution to Treasury’s Retirement Income Review

The Treasury Retirement Income Review report is out. Great to see our work cited!

 

Industry Super Australia commissioned us to conduct a survey to find out how much superannuation retirees and pre-retirees have, as well as how much they owe in debt. One of the significant findings of our survey was that people who retired involuntarily had less money and more debt in retirement. on average.

 

About half of retirees retire earlier than they expected to because their work opportunities ran out or because of their or someone else’s health problems

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