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Our Research Reports Submitted & Cited during the Banking Royal Commission

Recently, the impact of our work was seen at a national level during the Banking Royal Commission where several of our reports were submitted for consideration.

We conduct many projects on emotional, sensitive or challenging topics, connecting with customers who are in difficult or confronting circumstances of various kinds. Our research into emotion-driven decision-making focused attention onto the impact on individuals navigating life-changing decisions about superannuation, retirement and investment.

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Three facts about complex decision-making

Deep understanding of the decision making process can enhance the way an organisation addresses the pain points of their customers and stakeholders.

Here are three key lessons we have learned in our work researching how people make difficult decisions, especially long term decisions like whether or not to retire, or whether to invest in a self-managed super fund.

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Insights from document testing: how to gain attention

Are you afraid that technology has taught us all to live in a fast multi-tasking world so that your customers and stakeholders have ‘the attention span of a goldfish’?

Don’t worry. Just because many of us multitask while watching movies, that doesn’t mean that we can’t pay attention when we have a goal to achieve. I like this distinction from from Google on how people pay attention, by leaning forward, or leaning back. Whether someone ‘leans forward’ mode or ‘leans back’ mode depends on their goals at the time.

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