One very simple way to get more out of focus groups is to conduct individual interviews with group participants afterwards. We do them by phone, but any other method would work just as well. We have been doing this for our victims of crime project.The benefits are:
For our paper ‘Sense-making for Exploratory Qualitative Research’ for the upcoming AMSRS Conference, Suzanne and I interviewed some recent retirees about what it was like to retire. In these interviews, we tested out our new ideas about sense-making.
Superannuation members are 'bamboozled by poor disclosure' Productivity Commission deputy chair Karen Chester says - ABC.net.au/news 
Be honest now. You may not ‘bamboozle’ but are you guilty of any of these communication transgressions?
Is it a surprise women aren't keen on investing when the stock market language is so male oriented?
The language used to describe investing in the stock market is skewed towards masculinity. It is full of metaphors that come from domains traditionally associated with, occupied by, or deemed appropriate for men.