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The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

 


 

Solving complex problems with sense-making

“You never really understand a person until you consider things from his point of view. Until you climb inside of his skin and walk around it"  1

Sense-making is a new way to think about how to research complex problems. It does that by focussing on how people ‘make sense of’ concepts, communications and marketing offers of all kinds.

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Understanding Retirees using Sense-Making

For our paper ‘Sense-making for Exploratory Qualitative Research’ for the 2018  AMSRS Conference, Suzanne and I interviewed some recent retirees about what it was like to retire. In these interviews, we tested out our new ideas about sense-making. 

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Interviewing as mentoring: my evolving understanding of sensemaking

Sensemaking is about how people muddle through, working things out as they go along, to move forward as best they can. It's a theory that rejects the idea that people make decisions in some kind of context-free way.  Sensemaking is also not the same as a 'journey' because when people are sensemaking the path they are on is not linear and in some cases does not even have a start point, nor an end point

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