The crested Bellbird is our symbol. It is a native Australian bird with a  beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.


Sensemaking webinar for the Research Society

I gave a webinar for the Research Society in June 2020. It is about the four different types of sensemaking and includes a case study of my work on vegetarianism. At the very beginning, you can hear me talking about an earlier event - the QRCA conference on the future of qual as I was one of the speakers.

The Research Society webinar is free and available here:

If you would like to chat about how to use sensemaking in your work, please email me  - This email address is being protected from spambots. You need JavaScript enabled to view it.



Three Problems with Behavioural Economics

Behavioural Economics has become accepted as fact by some people in the market and social research world. I am not one of those people. 

I have three problems with it - to be fair I should say 'problems with applied behavioural economics':

Continue Reading

Get in touch