NEWS: ASIC has published our report on direct life insurance

Posted in Bellbird (blog)

It's great to see that our qualitative customer experience and survey research can have such impact:

https://asic.gov.au/regulatory-resources/find-a-document/reports/rep-588-consumers-experiences-with-the-sale-of-direct-life-insurance/

Our report describes how consumers decide to buy direct life insurance and how they decide how and what to buy. Our sense-making approach to research revealed how  some consumers struggle with their experience. These products are complex so consumer understanding of their features is often poor.

Tags: Direct life insurance

For a quote or a confidential discussion about your research needs

Contact Sue

  • Email Sue on: This email address is being protected from spambots. You need JavaScript enabled to view it.  Or phone her on +61 0409657317. We are based in Sydney, Australia and are members of the Research Society with QPR and ISO 20252 accreditation.