Do vegetarians want foods that look and taste like meat?  To find out, we conducted in-depth interviews with vegetarians and vegans for a recent conference.

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How do people choose when to retire? How do they plan, if they plan at all?  We conducted a survey for Industry Super Australia which they submitted to the Retirement Income Review. You can find it here.  

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Brand equity

One of our clients wanted to know what their brand equity was. They are a service business, highly reliant on the people who deliver the service to build emotional connections with customers. We conducted individual stakeholder interviews to find out what the brand stands for, what its values are. 

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