Do you want to conduct a survey? Then we can help you design it, conduct it, analyse it and interpret it. Examples include:
- stakeholder surveys
- audience surveys
- communications audits
- concept tests
- customer experience surveys
- packaging tests
- product tests
- Incidence and usage and attitude surveys.
Sue Bell has been described as one the 'prominent voices' in qualitative research globally by the Qualitative Research Consultants Association (QRCA) and was recently invited by QRCA to be one of only four speakers to speak at their global event The Future of Qual.
Qualitative research is for the exploratory stage of a research project.
It helps you understand why your customers, stakeholders, audience members do or don't do something.
It helps you understand how to to develop an idea so that people want and can use it.
Do you want to understand how people are changing in this changing landscape - to find out all the new ways that people think and feel? Then you need qualitative research. To be exact, you need qualitative research that shows you how people are making sense of the new world they are living in.
Qualitative research focuses on the meaning that using (or not using) products, services and brands brings to people's lives.