Sue Bell

I am a researcher. I have been called 'the best qualitative researcher in Australia' and 'an original thinker'. I call myself a 'sensemaker' because I help clients make sense of the problems, issues, segments etc that they have asked me to research. I am also a sense-maker because I believe in the value of the sense-making perspective, described elsewhere on this site. I am a Fellow of The Research Society and a Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.

I am conference speaker and webinar presenter. Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to discuss how I could speak at your event.

Susan Bell Research was established in 1994

We are:

A boutique market and social research insights agency
Based in Sydney.
Researchers who think carefully and deeply about all of our projects, because each project is unique and deserves our time and consideration.
Original thinkers. Expect us to be different.
Social scientists. We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.
A Research Society company partner
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We believe in research that makes lives better

This is our reason for being: research makes lives better. We are proud that our research has helped many Australians. We have helped organisations communicate more clearly so their customers understand what they are buying. We have helped to make sure that good financial products stay on the market and that some harmful ones do not. We have helped make biscuits more chocolatey, snacks crunchier. There are so many other examples. How can we help your customers?

How to contact

Email Sue on: This email address is being protected from spambots. You need JavaScript enabled to view it. Or phone her on +61 0409657317. We are based in Sydney, Australia

We live and breathe research

We conduct research for small, medium and large businesses, government agencies, and not for profits

We succeed because we live and breathe research. Research is about people. The best researchers understand people and enjoy interacting with them.

And we have the social science training to back this up. We understand how people think, talk and behave.

Our clients know that we know all the key research methods and techniques and have access to any technology we need.

We are also trainers

We can design training courses to meet your objectives, for example:

How to write survey questions. Training course for client-side managers who want to write better questions
How to moderate focus groups. Training course on how to moderate focus groups and conduct qualitative interviews
Semiotics & cultural insight training. An introduction to signs, codes, archetypes and rituals.