Sue Bell

I am a researcher. I have been called 'the best qualitative researcher in Australia' and 'an original thinker'. I call myself a 'sensemaker' because I help clients make sense of  the problems, issues, segments etc that they have asked me to research. I am also a sense-maker because I believe in the value of the sense-making perspective, described elsewhere on this site. I am a Fellow of The Research Society  and a Board Director, with a long history of promoting innovation and high intellectual and ethical standards in research.

I am conference speaker and webinar presenter. Contact me at This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to discuss how I could speak at your event.

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Susan Bell Research was established in 1994

We are:

• A boutique market and social research insights agency 
• Based in Sydney. 
• Researchers who think carefully and deeply about all of our projects, because each project is unique and deserves our time and consideration.
• Original thinkers. Expect us to be different.
• Social scientists. We bring research expertise and academic knowledge from linguistics, literature, psychology, sociology, marketing and ethics.
• A Research Society company partner
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