Who we are
Susan Bell Research is a Sydney-based boutique research and cultural insights agency started by Sue Bell in 1994.
WE SEE CLIENTS' PROBLEMS IN A NEW LIGHT
This is where insight comes from - casting light where there are currently shadows; seeing treasured detail that no one knew was there. Seeing clearly. Thinking clearly.
We design research before we conduct, analyse and interpret it. That's how we see the light. We think deeply and carefully to make sure that the sample design and research method meet our client’s objectives. That is how we see the treasured detail.
Our social science backgrounds mean that we see beyond the conventional. We think about 'people' not 'consumers'. We appreciate the uniquely human gift of language. Linguistics expertise and knowledge of other communications theories are at the heart of our written communications research. We know how language works.
We are imaginative, contemporary and professional. We combine new and traditional research and insights methods. We use mixed, hybrid and cutting edge research methods when they will help us help you.
Sue brings together teams of specialised insightful researchers as and when needed. Team members offer research expertise and academic knowledge from linguistics, psychology, sociology, consumer behaviour, marketing and ethics.