Research with customers, stakeholders, and audiences
Insights into needs, perceptions, drives and behaviour
Specialty: Consumer testing
Our boutique agency specialises in providing clients with insights into human behaviour
Highly-skilled qualitative and quantitative researchers working to high ethical standards. We design, conduct and and analyse business-to-business, government-to-business, government-to-citizen and business-to-consumer research.
We are original thinkers whose insight comes from understanding what people really do, and how they really think and feel. Our insights are more powerful because we link individual behaviour with Australian cultural values.
Our sensemaking insight: we can understand the needs, drives, perceptions and attitudes of consumers, customers, stakeholders, citizens, and business decision-makers if we recognise that they are trying to make sense of their experiences.
We are document testing experts. We use our unique blend of linguistics knowledge, research expertise and skills in plain writing and information design to help organisations test business, regulatory and technical documents and forms.
Our sensemaking and research expertise
Our clients are businesses, governments and not-for-profits. Many of our clients are in financial services, personal care, or sensory organisations.