We have lots of experience in financial services, food and a wide range of FMCG products, baby and child products, housing, and professional services

Sue Bell is fascinated by Plain Language, Consumer Culture Theory, Semiotics, Discourse Analysis, Ethnomethodology, Researching Emotion, and Researching the things that people cannot tell us, such as automatic processing; and anything to do with language.

Well-qualified BA (Hons) Linguistics and English, Graduate Diploma in Psychology, Marketing Diploma, QPMR accreditation from AMSRS

Heavily involved in the industry - and up to date with recent developments
Current Chair of the NSW Division of AMSRS
2005 Chair of the AMSRS conference IMPACT
2003-5 Chair of the Independent Researchers Group
2001-5 Member of various AMSRS committees.

A very experienced conference presenter
2007 The truth is in there. AMSRS Conference (with Suzanne Burdon): Highly commended.
2004 with Collective Intelligence Consultancy: Valuing the Visceral: the new relevance of the 10 second response. AMSRS Conference. A revised version of this paper was printed in IJMR in June 2007
1994 Challenges for qualitative research:panel discussion AMSRS conference
1993 Speech to the Australian Pharmaceutical Marketing Research Group: A year in the life of a consumer researcher
1992 Towards a model of advertising effectiveness: implications for advertising development. AMSRS Seminar
1989 Language and qualitative research (AMSRS seminar)
1989 Semiotics: The benefit for advertising research. AMSRS Conference (Winner of Best Paper Award)
1987 Semiotics in Advertising Research: AMSRS Conference (with Warwick Hoare)