Susan Bell Research

There are three types of semiotics research:

1. Desk-based semiotic analysis of cultural values and brand positioning - conducted solo, or integrated into qualitative research
2. Micro-level semiotic analysis of individual texts - such as ads, brochures or packs  - to reveal 'how they mean'
3. Semiotic analysis of qualitative research transcripts, or other secondary data, to reveal  the cultural categories and narratives which shape consumer behaviour.

Semiotic thinking can be applied to a great many research problems.  For example, I am currently working with Sensory Solutions on sensory semiotics.

Susan Bell Research specialises in communications research - for any kind of internal or external communications, such as documentation or packaging.  This research could be:

• Exploratory qualitative research on how people use communication material
• Small scale field testing, user testing, and readability testing
• Before and after measurement
• Ongoing tracking studies to measure the impact of communication improvements
• Semiotic research

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