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Susan Bell Research best-known for qualitative research. We also design and conduct quantitative research and provide consultancy services.
For us, the best research is strategic in design and outcome, and helps clients think differently about their product, brand or service.
To see your world differently, we use:
* Linguistics to reveal how people think and talk
* The new psychology to reveal consumer's implicit attitudes, visceral decision-making, and how our sense of self drives much of what we do
* Semiotics to reveal shared cultural values and communication codes, and how people use consumer products as symbolic forms of expression. Our version of semiotics incorporates psychology.
The company is a member of the Australian Market and Social Research Organisations (AMSRO)..

