"REALLY REALLY INSIGHTFUL"
"I HAVE LEARNED MUCH FROM YOUR ANALYSIS AND INSIGHTS"
"WE LOVE WORKING WITH YOU BECAUSE YOU THINK!"
WHAT WE DO
All forms of qualitative and quantitative research among the general public and businesses. We also conduct semiotics and discourse analysis.
HOW WE DO IT
A mix of new and traditional methods: online, face to face and phone qualitative and quantitative; mobile and face to face ethnography.
Our clients are Australian-based commercial, government and not-for-profit organisations; and international agencies -e.g. Treasury, Pepsico, NSW Police, Creative Semiotics.
We are qualitative research experts. We believe that:
We have decades of experience designing, conducting and analysing surveys, especially:
Semiotics and discourse analysis
We conduct both semiotics and discourse analysis. We explain how to use these techniques here.
Language-based research - one of our favourite topics. This includes:
'Sense' is the name for a cluster of techniques we use which are all about 'making sense'. For example, we
We have extensive experience researching 'the senses'. We have: conducted sensory qualitative research as part of NPD or product-redevelopment on
When we talk about 'sensibilities' at Susan Bell Research, we mean two things: emotion and sensitivity. We design our research