In the news

As a collaborator on the GreenBook/NewMR collaborative evaluation of social media research, Sue Bell used a qualitative approach to make sense of what market research clients were revealing about their relationship with market research suppliers in social media.

See our news article here

From our blog

Test analytics offers the research industry so much - but how do we see beyond the hype? Read Sue's easy to read explanation of text analytics here.

A smart thinking tip

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