Update from London, having just completed the MRS's Advanced Semiotics course, run by Malcolm Evans.
The course was a great refresher and reminder that we can do so much with this really useful discipline. Semiotics gives us the conceptual tools and language to help us analyse how our culture influences and shapes people's behaviour - including predicting future behaviour.
The outcome for the client is a cultural map which defines the 'now' and the 'what might be'.
Gill Erault also demonstrated the semiotics of language, equipping us with tools for analysing all forms of business communication.
Watch this space for further developments of our approach to semiotic research in Australia, or contact me on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
