Susan Bell Research

Brand meaning
21st century thinking about brands. A brand has many voices.

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Sensory research
We are experts in sensory qualitative research.

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Document testing
Do people understand the documents that you send them?

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Ad hoc research
We can design research to meet your brief - whatever the topic

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Social research
We are very excited about our growing practice in social research.

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Packaging research
A smart new way to help you with your pack ideas.

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Concept testing
A better way to develop and test concepts which takes context into account.

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We are a Sydney-based market and social research agency with a client base from across Australia. We are strategic thinkers and innovators who conduct qualitative and quantitative research.

We have a team of senior-level consultants who work together on most projects, who are insightful, thoughtful, dedicated and smart.

We welcome clients from organisations of all sizes.

We are proud that we design each research project so that it meets the needs of our clients. We spend time learning about your organisation so that we can interpret the results of our research to meet your business needs. That's a promise

Behind all our work is the knowledge of human behaviour that we have gained from studying contemporary thinking in the social sciences, especially psychology, sociology, linguistics, semiotics and culture studies.

We have always had a strong connection to AMSRS, our industry body. Sue became the Chair of the AMSRS Independent Researchers Group in 2001, later replaced by Suzanne. Sue then went on the Chair the NSW AMSRS committee, and became a member of national council. Jane spent ten years as the Secretary on the AMSRS National Council. Both Jane and Sue have chaired AMSRS annual conferences.

We started life in 1994, as an independent research agency, conducting qualitative and quantitative research. From 2008 - as her first child turned 18 - Sue started to build the agency into a stronger and more versatile business. Since then we have extended the range and number of of projects that we conduct each year.

We make sure that the agency retains the core values it started out with: committed involvement from senior researchers who are prepared to think deeply about our clients' research problems, and who are able and willing to invest the time into making sure that we bring the most contemporary thinking to our work.

Happily, the turnover of the business increases every year!

We have always had a strong connection to the sensory agency Sensory Solutions and have also collaborated on projects with other local and international agencies.

What's new?

EnSymbol

En_Symbol is our ensemble research technique for brining insights from semiotics and culture into qualitative research. Semiotic thinking can and should be part of all our everyday research into brands and packaging!

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Syllabell

syllabell research is Susan Bell Research’s unique research service, designed specifically to analyse brand talk - what a brand says and how it says it. We call it 'reading between the words'.

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