Hello! We are a market and social research agency based in Sydney. We take the best of traditional research and blend it with new thinking about psychology and culture. We are strategic thinkers and communicators, with a commitment to great client service. Our fields of expertise below:
'Everything we know about face to face groups, we learnt from online qual'
This was the provocative title of the webinar that Suzanne and I gave at the 2014 Festival of NewMR.
We speak in the webinar about the research we had conducted with participants in one of our online bulletin board groups who had also taken part in face to face groups. We learned these consumers were more willing to engage in the research online than they had ever been face to face. They were less intimidated online. You can watch it here .