Susan Bell Research

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Susan Bell Research - Home

Welcome to the Susan Bell Research website

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This website combines traditional 'About Us' website features, with the characteristics of a blog, in that I frequently update it with news and my thoughts and experiences on the topics that interest me.  I hope you enjoy it and find it useful.

Last Updated on Tuesday, 26 January 2010 13:30
 

Semiotics made easy

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There are three types of semiotics research:

  1. Desk-based semiotic analysis of cultural values and brand positioning - conducted solo, or integrated into qualitative research
  2. Micro-level semiotic analysis of individual texts - such as ads, brochures or packs  - to reveal 'how they mean'
  3. Semiotic analysis of qualitative research transcripts, or other secondary data, to reveal  the cultural categories which shape consumer behaviour.

 

 

Last Updated on Tuesday, 09 February 2010 08:29
 

Communications Research

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Susan Bell Research specialises in communications research - for any kind of internal or external communications, such as documentation or packaging.  This research could be:

  • Exploratory qualitative research on how people use communication material
  • Small scale field testing, user testing, and readability testing
  • Before and after measurement
  • Ongoing tracking studies to measure the impact of communication improvements
  • Semiotic research

We are the experts in financial disclosure testing.

Last Updated on Thursday, 07 January 2010 21:39 Read more...
 

Why we are different

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We are different because we offer all six of these benefits to every client:

1. We are client-centred

2. We are experts in communication research, and

3. Experts in sensory qualitative research

4. Our research recognises the cultural, social and psychological reasons for behaviour

5. We have broad research capability: from Toy of the Year, to retirees; from TimTams to Opera ....

6. We base our conclusions and recommendations on the analytical models we use in our work

Last Updated on Tuesday, 26 January 2010 13:31
 

Sensory Qualitative Research

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Susan Bell Research works directly for food and beverage clients, and in partnership with Sensory Solutions.  We have built up a considerable groundwork of knowledge over many years, and many types of sensory projects.

We have always been able to refine traditional qualitative techniques to make them relevant and insightful for sensory clients.

Last Updated on Tuesday, 26 January 2010 13:26 Read more...